Bad News for Good Writers

Dear Gifted Not-Yet-Published Writer Who Has A Timely Message Audiences Need,

I think your writing is fantastic. You’ve allowed me to peek and I think that you have an important message and that you can deliver it well. I wish that was enough. It should be, right?!

It’s not enough.

In today’s publishing world, publishers who want nothing more than to publish great writing aren’t able to say “yes” to every book with a great message that’s written well if the writer has not worked diligently to build an audience. Some publishers do take that risk on a book they believe in, knowing that it might not pay out for them.

And if you’re like me—with way more confidence than might be merited—you believe that your awesome book will be the rare shining exception. Once the first reader reads it and tells all her friends, you figure, it’ll start selling like...a bestseller. And possibly it will. Much more likely, though, you’ll not find an audience for your writing unless you work to build one.

So—momentarily abandoning my signature irrational optimism—I’m just going to outline the bad news so that you have access to the facts you need.

1. Agents and publishers need to sell books.

Every agent and publisher I know loves great writing. In order to stay in business, though, they must publish and sell books that sell. It would be great if these two were synonymous, and sometimes they are. Not always.

2. Writers with audiences sell books.

Whether you publish with a traditional publisher or decide to self-publish, you must have access to an audience that trusts you in order to sell books.

3. Demonstrating an Audience is Requisite to Securing an Agent or Publisher

For an agent or publisher to consider representing you or publishing your work, you need to demonstrate that you’re reaching an audience. 

4. Building an Audience Takes Hard Work

Occasionally someone will build an audience with seemingly little effort—because they win an Olympic gold or are elected as President of the United States. (Okay…there was some effort.) The rest of us have to work REALLY HARD to grow an audience. Smarties, like @jeffgoins, with much more experience than I have can teach you how to do this. (Mention other smarties in the comments, below.)

5. Selling Books is Really Hard

Whether you publish with a traditional publisher or self-publish, selling books takes work.

Now start at the top of the list and read them all again. Congratulations, you now have a handle on the bad news.

The Good News

The good news is that there’s always something you can  be doing to build your audience:

• Pitch article after article to editors.
• Speak to audiences, for free at first, about your subject.
• Offer a freebie download at your site to build your mailing list.
• Guest post on blogs of folks you know.
• Make friends online by sharing their great stuff. (They will love you for this. And owe you.)

If you were bummed out by all the bad news, do one thing today to build your audience.

Cheering you on,

Margot

24 Foolproof Strategies to Ensure Your Query Letter is Rejected

Here are 24 foolproof strategies to guarantee that an editor, agent or publisher says “no” to your query:

1. Disregard the published submission guidelines.
2. Begin your query with “Dear editor” or “Dear agent.”
3. Don’t tailor your query to a particular editor or agent.
4. Copy and paste your query without changing the name of the last editor or agent to whom you sent it.
5. Write poorly.
6. Permeate the query with multiple spelling and grammatical errors.
7. Fail to offer a fresh angle on a topic.
8. Fail to demonstrate that you're currently reaching readers.
9. Pitch something the agent doesn't represent or the publisher doesn’t publish.
10. Pitch something the recipient just published.
11. Pitch “old news.”
12. Pitch something no one cares about.
13. Assure the reader that there’s nothing out there like this.
14. Prove you’re unfamiliar with the genre by listing comp titles that bear no similarity to yours.
15. Include no comps and claim your book is entirely unique.
16. Drop the name of well-known authors, as potential endorsers, but misspell them.
17. Use the sentence “This book is my memoirs.”
18. Assure the recipient that you plan to start building social media, networking and seeking speaking engagements.
19. Rather than offering fresh ideas for ways you will promote a book, simply let them know that you’re willing to do anything the publisher asks.
20. Fail to include your name and appropriate contact information.
21. Over-share, revealing too much personal information.
22. Demand that the publisher publish your writing.
23. Accuse the recipient of being terrible at her job if she doesn’t jump at the opportunity to publish what you’re pitching.
24. Indicate that you’re unwilling to promote the work.

With very little effort at all, you can ensure that an editor, agent or publisher says “no” to your query!

But if you want a YES, check out this brief ebook buide for insider tips on Writing Query Letters That Shine.